In building their case for funding, most nonprofits go about things all wrong. They don't tell a compelling story that contains the elements of success. It is important to frame your "ask" in such a way as to first build an emotional appeal and then present valid reasons why "anyone" would want to participate. The…
Author: Richard L. P. Solosky
Richard has over 25 years of business development and marketing expertise. He is the founder of two software development companies and has over 10 years of nonprofit experience serving at various levels bridging both staff and board functions. He consults nonprofits in the areas of marketing and organizational development, earned a Bachelor of Business Administration from Western Michigan University, and a Master of Nonprofit Management from Regis University. With a natural love of the outdoors and outdoor activities, Richard is an experienced skier, climber, and mountain guide; a twelve-year field-active team leader with Alpine Rescue Team, serving as President, Training Director, and as Chairman of the Rocky Mountain Region of the Mountain Rescue Association, he has resided in Evergreen, Colorado since 1990.
Between Hearts and Minds
While tactics are fun and easy to get your hands around, strategy is not only hard, but often amorphous. An effective marketing communications plan includes building an audience connection. Many nonprofits don't effectively develop the relevance of their issue. They miss building a case for why they exist. The message is often too basic; they…
A brand is the impression the public shares about an organization. Your organization already has a brand. It's what the public thinks about you. It’s what fundraisers, constituents, volunteers, and colleagues in the community think about when they hear your name. This brand awareness may, or may not be accurate, or flattering to your organization….