"Lessons From a Well-Worn Life"
It's been over 20 years, but I think when one hears "Image is Everything" they almost always think of the Canon camera advertising campaign featuring Andre Agassi from the early 90's. The ad agency got it right, image is one of the most powerful communicators we can employ when working to engage our audience and…
Essentially, growth comes in two flavors: bigger, or better. What ever your goal, you need to invest resources to hit your target. The idea of investment over expense was recently brought into focus by a blog post from Larry C. Johnson, titled, "Raising Less?—invest more". It elevated my thinking to realize that where you place…
In building their case for funding, most nonprofits go about things all wrong. They don't tell a compelling story that contains the elements of success. It is important to frame your "ask" in such a way as to first build an emotional appeal and then present valid reasons why "anyone" would want to participate. The…
A brand is the impression the public shares about an organization. Your organization already has a brand. It's what the public thinks about you. It’s what fundraisers, constituents, volunteers, and colleagues in the community think about when they hear your name. This brand awareness may, or may not be accurate, or flattering to your organization….