Nonprofit organizations can take a tip from successful realtors. Well-groomed houses, those with curb appeal, sell! Home buyers can easily see that sellers have taken care of the property and that creates demand.
In the nonprofit community, where donors want to be investors in well-managed organizations, we can learn from this well-known real estate paradigm. Donors just like home buyers need to be reassured that their investments are sound.
Your brand is a reflection of what the community (investors) think about the value of your work. So you need to effectively communicate your success in a clear and understandable manner, but first you need to know whether you are effective.
The best way to understand your effectiveness is through metrics. But, it is much more complicated than simply counting how many meals you have served. You need to know what works and what doesn't. Defining success, setting goals, and measuring progress help you evaluate and refine your programs. When you transparently polish & improve your program you demonstrate that you are well-managed.
Cultivating your program by pulling weeds like redundant activities, ineffective processes, and sometimes by eliminating program components creates curb appeal for your organization. A garden free of weeds grows and so will your organization, if you groom it.