For most people and especially in these uncertain times, it is understandable that moving outside one's comfort zone is just downright scary. Most individuals tend to stick to the conventional wisdom that since it has worked before, it will continue to work in the future… Bad Idea!
I know it is part of human nature; by-and-large most people have a very tough time with change. But now more than ever it's time to re-evaluate; to push some boundaries, test some long established paradigms, and move beyond and outside your organizational comfort zone.
Where's your comfort zone? Is it in your messaging, your daily habit of telling the same story over and over again? Could your brand, how your constituents view you, benefit from a bit of renovation?
Resetting, revitalizing, and refocusing your foundation is an important element to keeping relevant and fresh. Sometimes it takes a kick start to get board, staff, volunteers, and donors all moving in the same direction again. Think about these 3 cornerstones to your organization.
MISSION STATEMENT CLARITY
It all starts here. Three sentences at maximum, which can be distilled down to a two sentence elevator speech. Not only does it need to be clear and concise, it should focus on what you do and what you believe; it must reflect, or imply an end result. From this foundation statement, all your other communications and messages evolve.
EMOTIONAL BRANDING STRATEGIES
Your mission activates a conscious/unconscious response in viewers who come in contact with your mission message no matter what form in which it is delivered. Today anyone can become a major ally and contributor for your organization and they respond best when they are moved by powerful stories of how your work affects the lives of those you serve.
IMAGE & IDENTITY
Simply put, a cool logo or icon alone won’t get you effectively well-branded. Your name, your identity, your uniqueness must evolve from your mission statement and be reflected in color, typography, and ease of reproduction. An important cornerstone of your branding strategy, it must illustrate the essence of your organization, so your identity becomes as familiar as a well-worn pair of shoes.
Step outside your comfort zone, the air is clear and revitalizing.