All posts by Richard L. P. Solosky

Richard has over 25 years of business development and marketing expertise. He is the founder of two software development companies and has over 10 years of nonprofit experience serving at various levels bridging both staff and board functions. He consults nonprofits in the areas of marketing and organizational development, earned a Bachelor of Business Administration from Western Michigan University, and a Master of Nonprofit Management from Regis University. With a natural love of the outdoors and outdoor activities, Richard is an experienced skier, climber, and mountain guide; a twelve-year field-active team leader with Alpine Rescue Team, serving as President, Training Director, and as Chairman of the Rocky Mountain Region of the Mountain Rescue Association, he has resided in Evergreen, Colorado since 1990.

Brand Awareness

A brand is the impression the public shares about an organization. Your organization already has a brand. It's what the public thinks about you. It’s what fundraisers, constituents, volunteers, and colleagues in the community think about when they hear your name.

This brand awareness may, or may not be accurate, or flattering to your organization. The purpose of influencing your brand is to clearly communicate your strengths. Enhancing your brand, how others think of you, should be a top priority for your organization. It improves fundraising and volunteer commitments and promotes your mission.